There was a time when people used to get upset because their personal diaries were read. Their thoughts and feelings were meant to be kept hidden. Hence, the concept of ‘dear diary’ was started. Today, it is a completely different scenario. Most often than not, people want their opinions, comments, suggestions and emotions to be kept out in the open. People love to wear their hearts on their sleeves and scream out their emotions and pain.
This is where social media comes in. It has taken the place of the ‘dear diary’ and is open for anyone to read. The privacy settings can be modified to ensure that the wrong person does not get to see it of course. It is entirely in the hands of the individual.
The primary purpose of social media is to encourage creation and sharing of content. The ultimate reason why people get on the wagon is to improve their social networking. Keeping in touch with people is a piece of cake with different platforms such as twitter and Facebook.
The social media is used as a very powerful tool to reach the target audience at any given time. It is incredibly powerful and dangerous. It can amplify the content that is posted on it in a magnificent way. That's what makes it tempting for businesses to buy likes and views. So many companies look at software that helps buy Instagram views.
Definition of Social Media
Media generally means the mode of communication. It could mean a television, a radio or even a newspaper. Social media is exactly what it is. It involves people interacting with each other and being social in every sense of the word.
In most other forms of media like the radio or the newspaper, the communication is one-sided. The person providing the information is the only one who gets to talk. The others involved will be listeners. In the world of social media, it is a two-way street. Both the parties form senders as well as receivers. The channel that is used here is the internet. The sender is aware when the receiver has received the message. This is because of an automatic notification or a sign indicated to the sender.
Social media can be described and defined as the platform that is used to create and improve networking between people. It is used to keep in touch, to find out details about others and to enhance relationships. The magic of social media has cast its web and impressed most with its amazing features and incredible uses. There are very few scenarios where social media has been rendered useless. The websites and applications that are dedicated to the social lives of people are increasing in number. This is because the value it adds to the life of the individual in many contexts.
People are multi-faceted. They are family to one, friend to another and a colleague to a third. The way of interaction might be different to each and every one. The application used in the social media platform will differ accordingly.
Social media is extremely large and it is covered in a lot of websites. The two-way interaction that is possible in this medium is what makes it stand out amongst the rest. There are different varieties of websites. They are all common because of the relentless communication that is sent between each other.
The role of social media
The role of social media in the lives of people is quite mammoth. There are very few people who are not directly involved or affected by it. It plays a huge role in the world of business, politics, sports and commercial. The communication between the entity and the targeted public is accomplished through social media. It is a two-way communication process that works in a very effective and efficient way. It is entirely in the hands of that entity to make proper use to ensure success in the project.
The man is a social animal. He thrives on communication with other members of the society. The collective communication channels that are created online for the purpose of interaction and exchange of information are many.
Social media plays a real game changer in the lives of many people. Advancement in technology has led to faster and better communication, mostly on the internet. The ability to be able to connect to someone on the other side of the planet in an instant is possible largely due to social media.